Journal

Tennessee knows a thing or two about a good drink. From Nashville's celebrated music venues to the craft beverage culture taking shape across the state, what we choose to drink has always been part of how we gather, celebrate and connect.

But drinking culture is changing.

Consumers are discovering new options beyond traditional beer, wine and spirits. They're asking more questions about ingredients, agricultural origins and the experiences behind the beverages they choose.

That's where ORENDA enters the conversation.

Inspired by a new generation of beverage consumers, ORENDA brings a fresh perspective to adult drinking occasions, one that invites curiosity and celebrates thoughtful choices.

From California's Agricultural Heritage to Tennessee

The story of ORENDA connects to Sonoma Hills Farm, located in Northern California's renowned Petaluma Gap. Known for regenerative farming practices and a culinary approach to cultivation, the farm represents an agricultural philosophy centered on the land.

As ORENDA prepares to introduce its beverage experience to Tennessee, that connection offers something distinctive: a story grounded in craft, culture and a respect for where ingredients begin.

Discover What's Next

From Nashville to Knoxville, Chattanooga and Memphis, Tennessee's beverage scene offers a vibrant setting for new ideas.

Explore ORENDA and discover a different perspective on the modern adult beverage.

For generations, the adult beverage menu has followed a familiar formula: beer, wine, cocktails or something without alcohol.

Today, the conversation is getting more interesting.

Across Tennessee, consumers exploring alternatives to traditional alcoholic beverages have more categories to discover, from sophisticated zero-proof cocktails to botanical refreshments and hemp-derived beverages.

More Choice, More Curiosity

The appeal of a modern beverage menu is variety. Some consumers are interested in flavor. Others want to understand the ingredients, origins and craftsmanship behind what they're drinking.

Hemp-derived beverages are one category generating new questions and interest among adults.

Unlike traditional alcoholic beverages, hemp-derived cannabinoid drinks are defined by their cannabinoid content rather than alcohol. Products containing THC can be intoxicating, and their effects differ from alcohol and from one person to another.

The Role of Craft and Agriculture

As beverage choices expand, the story behind a product matters.

ORENDA's connection to Sonoma Hills Farm brings an agricultural perspective into the conversation. The farm's approach to regenerative cultivation reflects a growing interest in where plants come from and how they are grown.

The Next Chapter

Tennessee's drinking culture has room for tradition and discovery.

Whether you're exploring the evolving beverage market or simply curious about what comes next, ORENDA invites you to discover its story.

Great agricultural products begin long before they reach the consumer.

They begin with the soil, the climate, the people and the decisions made throughout the growing season.

In Northern California's Petaluma Gap, Sonoma Hills Farm approaches cultivation with the attention traditionally associated with exceptional food and wine.

An Agricultural Philosophy Rooted in Sonoma

Situated on a 60-acre property in Sonoma Valley, Sonoma Hills Farm combines craft cannabis cultivation with an organic culinary garden.

Its farming philosophy emphasizes regenerative techniques, thoughtful plant selection and a respect for the surrounding environment.

Led by Aaron Keefer, whose culinary background includes the Thomas Keller Group and The French Laundry, the farm brings a distinctive food and agriculture perspective to cannabis and hemp cultivation.

Why Origin Matters

In wine, coffee and specialty food, provenance has long been part of the conversation.

Consumers want to know where ingredients come from, who grows them and what makes the agricultural process distinctive.

As hemp beverages become part of the broader adult beverage landscape, those questions deserve attention too.

Connecting Agriculture and Beverage Culture

ORENDA's connection to Sonoma Hills Farm creates an opportunity to tell a story beyond the beverage itself.

It's a conversation about agriculture, craftsmanship and the evolving relationship between what we grow and what we consume.

Explore ORENDA and discover the people and places behind its story.